Gone are the days of camp counselors and lifeguards.

Well, those days aren't gone and while we need plenty of both, it seems that the idea of the summer job is changing.

Summer jobs are not just for kids anymore.

In fact, you can make the point that fewer and fewer traditional summer appointments are held by teenagers. Because of growing requirements for some college kids to take internships, and any other number of changing economic conditions, just 40 percent of kids will get a summer job -- down from 72 percent in 1978. Today, everyone from retirees to teachers are eyeing gigs as a way to make money.

At Shiftonomics we’d like to argue that it’s not that summer jobs are disappearing, it’s that they’re transitioning -- changing and evolving as are any number of verticals from manufacturing to retail. And consequently, numbers are illustrating that there's increasingly a need to fill a myriad of open requisitions, like office positions, retail customer service associates, and manufacturing roles. Apple announced plans to hire 20,000 U.S. workers by 2021, anchored by plans to open a new campus. And without a doubt, home improvement seems to be hot. Home Depot plans to hire 80,000 new workers starting this past spring as well as Lowe's which looks to add 53,000 employees.

To that point, 41 percent of employers are planning on hiring seasonal workers for the summer, according to an annual survey from CareerBuilder -- a statistic that is on the upswing over the course of the last two seasons.

And for those that do get a seasonal job, there’s a very good chance that it may extend into something much more permanent as companies that are seeing newfound success look to tap into their local labor for much longer than a few summer months.

In fact, increasingly, those hired for summer jobs or seasonal employment have a very good chance of landing a more lucrative, full-time job with the same company. After seasonal employment periods wind down, many employers are looking to transition some of them to full-time positions.

According to an interview in CareerBuilder, 88 percent of employers expect some of their summer hires to move to permanent roles, up from 79 percent last year.

From the hottest summer jobs to the most, shall we say, unusual ones, here are the top headlines that have shaped the world of work, retail, and technology this week and caught the eye of our Shiftonomics team.

News ⚡️

🎮 The Deal That May Have Saved Toys "R" Us? | Via: Bloomberg
In its rush to find a buyer earlier this year and avoid liquidation, bankrupt Toys “R” Us Inc. landed on a familiar name: Sycamore Partners, according to people familiar with the matter.

So, what happened? Bloomberg investigates.

🎯 Microsoft Takes Aim At Cashier-less Cashouts | Via: CNBC
Microsoft is working on technology that would eliminate cashiers and checkout lines from stores, in a nascent challenge to Amazon.com's automated grocery shop, six people familiar with the matter told Reuters.

The Redmond, Washington-based software giant is developing systems that track what shoppers add to their carts, the people say. Microsoft has shown sample technology to retailers from around the world and has had talks with Walmart about a potential collaboration, three of the people said.

Microsoft's technology aims to help retailers keep pace with Amazon Go, a highly automated store that opened to the public in Seattle in January. Amazon customers scan their smartphones at a turnstile to enter. Cameras and sensors identify what they remove from the shelves. When customers are finished shopping, they simply leave the store and Amazon bills their credit cards on file.

The Big Idea 🤔

🔥 Top 5 Most Popular Summer Jobs
1. Customer Service: Just ask our webinar participants Shep Hyken and Jeanne Bliss about the importance of customer service, and you’ll no doubt understand why this job tops the list. Increasingly, customer experience and customer service positions are going to be much more vital for those companies who have dared not prioritize them. They also make great part-time, seasonal positions to fill in a variety of roles. Job Types: Representatives, sales coordinators, call center workers

2. Information Technology: The glue (and virtual pipes) that keep our world running, one ticket at a time. IT jobs range the gamut from web developers to web admins, technical analysts, and the all-important tech support.

3. Office Support: Administrative assistants, clerks, support associates.

4. Engineering: Maintenance technicians, analysts, quality assurance testers, engineering interns.

5. Manufacturing: Assembly operators, production workers, package handlers.

😳 The Most Unusual Summer Jobs
And, if you're wondering about the -- shall we say, most interesting and odd summer jobs, we've got that list for you, too. These are the most unusual summer jobs that people reported holding:

⛸ Ice Skating Teacher

🚑 Ambulance Driver

🚘 Part of an all-girl valet parking crew

📚 Assembly line worker for loose-leaf binders

🕯 Egg Candling

🌽 Corn Detassler

☠️ Mosquito killer

🍍 Pineapple picking in Hawaii

🐦 Scaring seagulls off roofs

⚾️ Senior citizen softball league umpire

🐛 And the most unusual of them all: A worm farmer. Paging Lloyd Christmas and Harry Dunne!

☆ Is Macy's Reinventing The Department Store? | Via: Retail Dive
Macy’s is almost done correcting its over-acquisition of locations, likely shuttering the last of the 100 slated for closure in coming months, but that hardly fixes everything. With off-price retailers drawing away customers with their own treasure hunts, top labels departing to protect their brand equity and e-commerce upending how people shop, few have envisioned anything close to a department store comeback.

Still, thanks to a new partnership with retail-experience startup b8ta and the acquisition of retail-concept Story, Macy's may just have a chance.

👗 Bringing Stories To Life Inside Stores | Via: Glossy
Just as we talk about how Macy's is revitalizing the modern department store, it's important to understand the challenge that many of brick-and-mortar retailers are currently facing -- how to interact with consumers in-store if they don't know the full story.

Glossy has an excellent article that looks at how to balance the brand story with the basic logistics required to keep a physical store running.

Despite years of apocalyptic prophesying that retail would eventually die, the tide changed: Physical stores have become critical to the growth strategies of formerly e-commerce-only brands. From Warby Parker to Bonobos, to Casper, to Glossier, to Everlane, these brands have found that while stores are expensive to open, they pay off in profitability, lead to longer-term customer loyalty and lower costs of customer acquisition in the long run regardless of whether they’re in pop-up form or permanent.

But when expectations for an offline experience were established in an online retail setting, opportunity can quickly become a trap, like in-store tech that causes more headaches than it erases, improperly executed inventory strategies and an emphasis on storytelling instead of faster checkout. As more e-commerce retailers — those who wrote the book on building digitally modern brands — move into physical stores, balancing brand story with basic store logistics presents a new challenge.

Heard Around The Web 💬

📈 Top 10 Data-Driven Technologies Shaping E-Commerce in 2018 | Via: The Next Web
Whether you’re a small e-commerce startup or a multinational online sales platform, your need for accurate data analysis is at a premium. You need customer and visitor data in order to ensure you can target your visitors’ needs effectively, as this both leads to happier, better served customers and increased revenues for your organization. This makes it imperative to secure access to quality data analysis technology.

Yet not all data analytics tools are created equal. You need to know which of the countless hundreds of data analysis companies available are the ones that will bring you the most success through providing you access to their suites of analysis tools, after all. Don’t worry, though; that’s why we’ve combed through the internet and researched the best e-commerce technologies that rely on data analytics. Here’s a list of the top ten data-driven e-commerce technologies for 2018.

🍴Should You Snack At Work? | Via: Washington Post
Is the snack closet one of your favorite places to visit at the office?

You may not be alone. As American workplaces include more dining and leisure options, snacking at the office has probably never been so tempting. A recent study found that workers consumed nearly 1,300 calories per week from foods and beverages they found at work, reports The Washington Post, citing research from The Centers for Disease Control and Prevention. The jump in (likely unhealthy) calories has effects for both workers' waistlines and health. A desk-focused workday only compounds the problem, say researchers.