Deciding whether or not to call an employee to come in in order to meet customer demand is a difficult choice for a manager to make. “What if they say no?” “How many people will I end up having to call?” “What if they agree, but can only come in for a partial shift?” “What if another employee finds out that I called XYZ employee for extra hours before them?” “How much time is it going to end up taking me to find someone to come in?” These are all questions that go through a manager’s head before they make the final decision to call up an employee to come in.

The risks of not calling someone in to meet customer demand can be great. We have all experienced a situation like this before - your customers/you are waiting in a large line at your/the store because only one register is open. The result is unhappy customers because they aren’t receiving the same level of service they are used to and unhappy employees because they have to work at a faster pace to meet customer demand, which can lead to burnout.

Many stores are accustomed to using an on-call scheduling practice wherein employees are told to block out time in which there is a potential they may be asked to come into work if demand is high. With new legislation going into effect, the practice of on-call scheduling most likely will come to an end in retail. How will your store adapt to these changes?

What if there was a less stress-inducing way to staff up? A way to give every employee the same chance at extra hours? A way to take advantage of the underutilized supply side of labor? A way to reach employees in a more efficient manner? A way to comply with new labor laws?

There is. Branch Messenger allows managers to quickly and easily broadcast open shifts. Employees are instantly notified of the open shift and the first to accept it gets it (unless, of course, the manager chooses to deny that employee accepting it).


You might be asking yourself, but what about the opposite situation of staffing down when customer traffic is lower than anticipated?

The risks of being overstaffed are also great. If you can’t quickly staff down, your company is spending more money on labor than it needs to, which affects profitability of the store. It also leads to employees being unproductive and disengaged at work. Have you ever been in a store and multiple associates bombard you within minutes of each other to ask you if you need help finding anything? It’s annoying, right?! Yes, overstaffing also affects the customer experience.

Good news. Branch Messenger also allows managers to broadcast that voluntary time off is being offered. Employees are instantly notified and the first to accept gets off (unless, of course, the manager chooses to deny that employee accepting it).


When stores are able to quickly and efficiently staff up and down, customers and employees are happier, stores are more profitable, and managers can spend more time on more important managerial tasks.

If your company/store is having problems with understaffing and overstaffing, you might want to give Branch a try. It is free to download!