Did you hit the mall or a physical retail store this past Friday?

If you skipped the store for mobile deals, you're part of an ever-growing, ever-shifting audience of consumers who are increasingly taking their dollars online.

Yet, analysts are seeing that consumer confidence remains high, it's just being spread across a variety of online and mobile channels leaving Black Friday as more of an "extra busy" day instead of the massive door-busing crowds in the past.


“We are seeing a fundamental shift in who’s considered winners and losers coming out of Black Friday this year,” Bloomberg Intelligence analyst Jennifer Bartashus said. “Whether you’re talking about department stores, mass merchants or specialty apparel chains, consumers are voting with their online spending and driving this evolution.”

American shoppers in their constant quest for holiday deals smashed records for Black Friday, last weekend, and Cyber Monday:

🦃$3.7 billion spent online Thanksgiving
💰$6.22 billion spent on Black Friday
📱$7.9 billion spent on Cyber Monday
🛒Average spent per consumer: $313.29

Here's a snapshot view of the top articles this week that are shaping the post-Thanksgiving retail surge.

Black Friday Sets Records, Increase In Mobile Spending
Apparel, flatscreen televisions and smartphones topped the items that consumers scrambled to buy Black Friday. Sales hit $6.22 billion -- up 23.6 percent from last year, signifying success by retailers who have been pushing deals earlier than ever. More than $2 billion was spent on smartphones fueled by retail investment in better mobile websites and easier purchase flows.
Read more via: CNBC

Winners & Losers
The big winners for the long holiday shopping weekend: teen retailers, Amazon, Walmart and anyone selling toys. The not so big winners: Retailers who haven't invested in updating their mobile shopping experiences.
Read more via: Bloomberg

Fewer People Shop, Sales Still Climb
Increasingly, it is starting to feel like the Black Friday rush is becoming less important. This year, retailers pushed sales much earlier and there's more days between the big holiday weekend and Christmas. More than 165 million people shopped either online or in stores over the five-day holiday, down 174 million last year. Despite the dip, the National Retail Federation called for holiday sales to climb near 4.8 percent.
Read more via: CNBC

2018 Holiday Shopping Data
More than 165 million Americans turned out in force this holiday, shopping in stores and increasingly, on their phones. This highlights a huge trend -- that consumers are expecting the shopping experience to be mobile. According to the NRF, investments made by retailers, a confluence of macro-economic factors, and ideal price points have led to a strong start to the shopping season.
Read more via: National Retail Federation

Turkey, Then Shopping By Phone
Turns out that many shoppers skipped their post-turkey day naps and were compelled to shop via their mobiles devices. Americans spent more than $1 billion just by using their smartphones. Altogether, shoppers racked up more than $3.8 billion in online sales on Thanksgiving alone, that's up 28 percent from last year.
Read more via: CNBC

$ingles Day Still Tops
While American consumers tend to keep smashing Thanksgiving and Cyber Monday holiday records, it's still nothing compared to Singles Day. This year, the holiday created by Alibaba back in 2006 made $30.8 billion in just 24 hours.
To get a lowdown, read the article in TIME